Photography by Lizzie White Lunaphotographie.com©
Introducing the Second Coming: The Olympics are now Halfloves
By Keith B
The Olympics have recently changed their name to Halfloves ahead of their latest release Not Too Keen from their self-titled full length record out this March 4. Produced by Imagine Dragons’ producer Brandon Darner, here's why the new name isn't the only change going on. Halfloves take it away...
New record, new Halfloves
We spent 2 years making this album and we've grown a lot in life and in music. We're very happy to finally be able to share this finished product with everyone and hit the road!
There's a new video
The song stems from a disillusionment of the allure of young love and how, although it can be great sometimes, there's far more cases where your perspective on love and life is opened up after your first big break up. Our good friend and director Max Moore is someone who we've worked with in past music videos and after working out some basic ideas with him to adapt a visual accompaniment to the song, we threw around lots of specific inspirations from photos, other videos, Greek myth and strains of our personal lives.
The new style band
Our style has developed into something that's a little heavier, musically and thematically. But the album still very much caters to some of our deep rooted pop sensibilities.
The second recording session for this album, our producer Brandon told us our songs sucked and that he knew we could make better ones. We ended the session several days early and went back home and spent the next six months back to the drawing board and finally came back to him with new songs. It took a lot of work but that's one of the things that epitomises our relationship with Brandon because we trust him and really respect his input in our songs. The album is definitely stronger than what we would have made if we kept the songs from that second session.
A few words on Halfloves seems necessary here, because it isn't often that a successful band such as their former incarnation The Olympics shut up shop, re-brand, and then release new material in the space of a few months. But after hearing the most of this new record release, we can understand why. The first track shared It's Easy To Love is a strong Pop track with excellent rhythm, bounce and hook. And though the influence from producer Brandon Darner is clear to see (the music is much more mainstream than previous efforts), the follow up Not Too Keen remind us of their heavier and rockier sensibilities.