We return with another installment from the world of Popty-Ping and this time, discover how a band should release a record/how a label should manage a band. All is revealed from the eyes of label co-founder Andy Black. Heed his advice, Popty-Ping are starting to roll...
"We always release one-off singles, preferably from a band on their first vinyl release. It's the most rewarding time when people get some exposure for the first occasion. One-off singles because simply, we both have full times jobs and genuinely don’t have the ability or finances to do an LP justice. And finally, the artwork makes them quite collectable. Dan pulled a masterstroke with that concept.
"Something that would make someone pick the needle up and play a song again as soon as it finishes. That’s the big challenge."
Whilst people are more than welcome to send demos in, all the bands have come either from friends giving us a CD, recommendations or accidentally watching a band at a festival. Generally though, there’s some fairly simple criteria to a band who wants to work with us, which are kind of something like the following:
Be genuinely lovely people, everyone we’ve worked with have turned into close friends, near family almost. If we get to 9 bands and if I ever get married, the invite list will be a nightmare, but we’ll be sorted for a wedding band I guess.
Be able write a great song….like…a REALLY great, different song. You need to have come up with a brilliant, 3 and a half minute song that’ll make people turn heads. Something that would make someone pick the needle up and play a song again as soon as it finishes. That’s the big challenge.
"Your Facebook page will not sell 500 records, it’ll sell you 10 if you’ve got great mates."
Be able and willing to gig in support of your release. Want to promote it, gig it and tell everyone it's bloody brilliant. We’ve found loads of bands who love the idea of releasing on vinyl because it looks cool, but putting it on your Facebook page will not sell 500 records, it’ll sell you 10 if you’ve got great mates. Most unsigned bands don’t seem to realise how hard you need to work to flog 500 singles.
Don’t be dickheads. We’re not doing this to get rich. The label was created for exposure, not profit, so the only joy for us is for it to be fun. And that means not working with numpties.