Inspired + (Sharp Bursts Of Colour; TV Girl) = Cool
By Steffen Armstrong
It's a bold opening equation for an article about an Indie Pop group, but as you're soon to find out, TV Girl are no ordinary 'Indie Poppers'. The LA band is a musical vision of pure colour and poetry managing to morph the sweetest of Hip Hop samples with serious head shaking Indie addiction and the bright colours of Pop. Yes indeed, with such inspired sharp bursts of colour; TV Girl = SERIOUSLY COOL.
As I've just so obviously eluded to, TV Girl are no ordinary group. With these sweet distinct mixtures of musical genres effortlessly fitting into one certain distinct style and sense of cool, how rarely we can say that Third Outing have encountered a band and a style which is truly rather unique. Hailing from the school of Indie LA along with other 3rd favourites such as Elvis Depressedly, the release of Who Really Cares marks a definite landmark in the timeline of TV Girl who released their first music way back in 2011.
"I just listen to a lot of Neneh Cherry and try to copy what she already did. A lot of people don't know Neneh Cherry so they think what we do is original, which is good for us"
The group have always stood for bright, colourful and bold, and the new record is no different. An album about "sex or lack thereof, and its consequences or lack thereof", Who Really Cares is a masterpiece in the world of song writing and ear worms! The opening track Taking What's Not Yours is the gem in the crown; recollecting the tale of failed loved and treasures left behind including a book, a lighter and a box of lentils!
In true TV Girl style even the music video is a testament to how the group makes colour work for them. It matches the driving rhythm, the Hip Hop samples, the clever lyricisms. And this continues throughout the whole record too. Tracks that stand out are the funky downbeat Songs About Me, the intensely cool Frankie Cosmos sampled Cigarettes Out The Window, and possibly our favourite dream-like anthem Till You Tell Me To Leave. There you are, I've just successfully listed the first four tracks of the LP, and despite a slight dip in intensity mid tracks, it is a massive portrayal of just how consistently good this album is. It finishes off with a final flourish of cool with the wonderful tale of Maddie Klein and her rather intriguing Loving Machine.