As fresh as Orange Juice
By Steffen Armstrong
When a band or artist gets in touch with you fresh off the press with news of his arrival on the scene with a début record, well sometimes it's easy to add it to the "to do" pile. There's a lot of music out there huh? Well yeah...there's that, and then there's a guy called Govier from Atlanta, Georgia. On this occasion, Third Outing couldn't wait to until the end of the month to introduce him and première his upcoming album Predator, released via Z-Tapes. So before that beautiful day, and the general record release on March 18, here's a quick heads up on Govier and why this guy is fresher than anything...fresher than fresh air, fresher than those fresh linens, fresher than orange juice...
Malcolm Govier is fresh. Did I already say that? "I love your blog and I love your logo", he writes to us. It's a nice way to go about things from a guy who seems to be approaching his first steps into a music career a little differently. There's definitely hints of his key influences throughout his work on show so far. Whether it's the Christopher Owens smooth vocal drop or the Daniel Johnston cartoon art, there's something very likeable about this guy. It's not so serious, and in a world of twitter, 'likes' and every band being the most important thing ever, this just hits the spot...
"I honestly just thought that it'd be funny to represent myself as a cartoon instead of having real photos of myself. I feel like the drawings are always what's going on in my imagination when I write these songs. I try to have them represent the music as much as they can. I also think it makes the listener view the music differently which I like. I definitely don't want photos of my face plastered all over my music".
Hear that music world? Why go on a photo shoot when you can draw a dinosaur? It's the kind of attitude we like about Govier, but what's more he backs it up with a strong representation of himself in his music. It's actually really fucking good. Of the three tracks available on pre-order already, every track is strong, well-thought out, and provoking. It kicks off in amazing style with Fuckin' Ride, a slide guitar masterpiece, before dropping into the stand-out Orange Juice, and the beautiful vibes of Have This Dance.
Even more striking is the quality of the record, apparently delivered from the recording capabilities of a condo where he lives with his girlfriend. We had it with Jackson Honeycutt, and here we have it again with Govier; it's real quality music carefully executed so that the expense and dependency of the recording studio is eliminated. That deserves respect.
"I hope that I can get validation from people liking this record because when you're the only person in the creative process, it can make you feel a bit crazy. It's almost like making music in a vacuum and it can be hard to tell what's good and what's not. You just have to trust the decisions you make".