"The term 'rose petal echo pop' is a way to avoid any type of self-labelling in relation to a certain genre or sound. I want to make songs that remind me of people I have met, places I have been and things I have done"
The internet has easily become the most important platform for discovering new music. It's quick, easy and most importantly it has the ability to create buzz. One such buzz which is becoming increasingly unavoidable is Flower Shops, a solo project formed by William Karmis, a student from Chicago, IL. Flower Shops debut single 'Mood Rings' was released not 2 weeks ago and the trippy retro rose petal pop video is already making echoes online.
“The video for that song was just supposed to be kind of ironic when I made it. I feel like a lot of people have this fetishism for the beach or summer in relation to dreamy music and I thought it would be funny to have something really in your face with a lot of images all blending together”.
Flower Shops follows a storyline which is becoming more and more common in the world of new online music. He started playing music at 15 in school, playing in bands with friends and learning how to record. Whilst playing with Zoo Brother, another Chicago based outfit which split last October, Karmis became part of the Chicago DIY music scene, collaborating with various artists before starting his own project Flower Shops.
"I started to feel out the Chicago DIY scene and that's kind of where I find myself today. After Zoo Brother ended last October I started Flower Shops to be a dreamy solo project I can put all my music out under".
'Mood Rings' features on a new compilation by Feeltrip Records, an independent Chicago label run by David Beltrane. A well-known DIY space for musicians, Feeltrip has helped bands record and organize showcases for many years but unfortunately the location has been shut down. Beltrane has continued his work, however and has now focused his energies on the label identity by signing and releasing new music. It's here where William hopes to release his first LP over the summer of 2015.
As we talk more to Karmis and listen more to his music it becomes clear that Flower Shops still gets its inspiration from the thriving Chicago DIY scene. But he has also caught the effervescence of the current online music scene which spreads vastly beyond the borders of Chicago. Despite a vinyl revival, old-skint bands reforming and the ideology that 'music used to be better', Flower Shop’s 'rose petal echo pop' reminds us that no matter what style of music we produce, we should appreciate the present and fast world in which we produce music in.
'I think it's really cool to have grown up in a generation where being online is such an important platform for discovering music. There is so much music out there to be found if you just take the time to look for it. It helps connects artists to the people who enjoy their work as well as providing a way to immediately share your ideas musically'.
At the end of the day Flower Shop's message is this; don't overthink it, just sit back, enjoy it and if the mood arises; get some 'rose petal echo pop' in your ears!
'Mood Rings' by Flower Shops, 8/10.